1- Be cordial and courteous. Remember, the aim is to be social. Treat your virtual pals as you would treat those you have face-to-face contact with. Don’t be sarcastic or a smart aleck in your tweets and posts.It does come through to the reader. Also, don’t type in all caps. Not only is it hard to read it comes across as shouting and no one likes being yelled at.
Because social media is all about communication, difesa della brand reputation and the attachment your brand gets from your fans, sentiment analysis should be included in the data you’re gathering to later on analyse your ROI. Again, make sure you are using the right tools to analyse! The accuracy of the results influences the decisions you will make regarding your business. Some of the tools are: Sentiment Metrics, Viral Heat or Tweet Feel.
Most big brands have a Social Media Marketing program in place. Online reputation and brand management should be an essential part of this equation. It should not be an “as well as” or let’s react if (or rather when it happens) but a “part of” the strategy. An exit strategy for online disaster should be ready to launch the minute negative press goes out.
Your career or business niche should be the focus of nearly all of your social media use. The more focused, the better. Many professionals create “career” profiles and “fun” profiles and don’t mix the two. This is a good idea – use one Facebook or Twitter account for your career and use a different one for your friends and family. Keep things separated and, thus, focused.
If you are using a blog to promote your brand recognition or products you simply must be on Technorati. This service is also free and monitors your blog for links, which gives you a good idea of how people are reacting to it. You can also sign up for blog alerts which will give you information each time anyone blogs about your brand name.
Take the initiative. Don’t let the naysayers define your restaurant’s reputation online. If you’re not offering an alternate narrative, then people will start to think everything they read about you is true. Here’s where Twitter and Facebook come in. As I already said, if you’re not an active member of these two sites, then stop reading this blog post and go create an account with both.
According to a survey carried out by Mzinga and Babson Executive Education in August 2009, 84% of social media programs don’t measure return on investment. However, most businesses have integrated social media in their online marketing strategy. What are your thoughts on measuring impact of social media through ROI? Have you tried it? If yes, how did you do it?